With this E-Degree, you will gain in-depth learning of all the comprehensive concepts of Digital Marketing in a step-by-step manner.
With this E-Degree, you will explore the world of digital marketing with structured modules having well-defined interactive content from world-class industry leaders. It will help you understand the practices behind Marketing in a step-by-step manner from scratch to the core.
Module 1: Digital Marketing Fundamentals
This module focuses on those digital marketing strategies which are widely regarded as key to effectively communicating with today’s online customers. Digital marketing, as examined in this course, is based on the imperatives of ubiquitous access, consumer engagement and the democratization of media. The course concentrates on three interrelated components, digital marketing and its foundations in direct marketing and relationship marketing.
This course will allow students to enter the digital marketing world with full-force without hesitation while developing skills on how to maximize profits and potentials in their own businesses, company formats, and personal marketing. This course is the best solution to every day digital marketing errors because instructor Dahlia Palmer has worked with multinational corporations and household names on their strategies and digital presence and will be illustrating specific tools and tips to strive!
What you'll learn in this module?
- How to use social media and online platforms to market products/individuals/brands?
- Tools and resources that can be used for digital marketing.
- How to apply digital marketing skills to create advertisements, campaigns, and digital strategy?
Module 2: Mastering Search Engine Optimization (SEO)
Would you like to rank your website page higher on Google & other search engines? Or want to get more leads for your business? Or maybe you have a website or a blog that could use more visitors?
Traffic is the lifeblood of any business online. If people don’t visit your website, you don’t make money. Period. It doesn’t matter if you used state-of-the-art technology to create the site, or if the quality of your content or service is unparalleled. No traffic, no money. And SEO is one of the BEST ways to get free, and lasting traffic to your website.
In this course, you’ll learn the exact steps you need to take to make your website an SEO powerhouse. You’ll learn how to optimize your website, your content, and your strategies to rank multiple pages of your website on the first page of Google search results. You’ll also learn how to replicate the results in other search engines and third-party platforms like the app stores and YouTube. You’ll learn how to bring a steady supply of traffic, leads, and sales day in and day out to make any business flourish.
This course will be your one-stop resource to learn everything you need to learn about SEO for this decade.
What you'll learn in this module?
- How to optimize websites to rank them high on Google and other search engine’s search results?
- How to strategize for the new decade. Learn all about voice search, machine learning, and more?
- Why is content king and how you can use it to systematically brand and rank your business?
- How to protect your website against negative SEO?
- How to get local leads for your business?
- How to rank in the app store, YouTube, and more.
Module 3: Content Marketing
Are you struggling to write compelling content that gets people to open up their wallets and buy? How would you like to have a content marketing system that gets people to buy your product or service or simply take the desired action?
You will learn how to write content that turns clicks into customers in the Ultimate Content Marketing & Copywriting Masterclass.
Whether you want to start or grow an existing business or land a job in the digital marketing space, this course is for you.
With this module, you'll learn the exact step-by-step process of planning, developing, and executing a content marketing strategy that delivers fresh new customers.
You'll know how to write irresistible content that compels people to take action and buy. By the end, you'll have all the tools and resources you’ll need to write irresistible content that converts visitors into buyers.
This masterclass blends practical work with solid theoretical training. With the right training, this module will take you from the basics of content creation and marketing all the way through to mastery to write compelling content that converts.
What you'll learn in this module?
- How to write compelling content that converts?
- How to write ads that turn clicks into customers?
- How to optimize content for SEO?
- How to increase web traffic and brand recognition?
- How to write emails that convert?
- How to analyze content marketing data?
Module 4: Analytics and Automations
In this analytics course from Eduonix you’ll learn all you need to know about the core concepts of analytics and how to best use them in the real world. Understanding the basic analytics principles, different types of analytics, its definitions, exploring analytical tools and implementation techniques, and how to draw insights from your data.
In this automation course from Eduonix you’ll learn how Marketing Automation platforms help marketers to automate and simplify client communication by managing complex omni-channel marketing strategies from a single tool to manage multiple applications . Marketing Automation also assists greatly in areas like Email Management, Social Media Management, Lead Generation, Segmentation, Lead nurturing and lead scoring.
What you'll learn in this module?
- Understanding analytics & its tools
- Phases of analytics & popular analytics tools.
- Data visualization & its tools
- Explore tools and skills specific to analytics challenges through relevant case studies and interactive theoretical activities.
- Develop the skills and know-how to use analytics to deliver results.
- What is Marketing Automation and why it is very important?
- What is CRM and Renowned CRM software?
- What are lead generation and landing pages?
- What are sales funnel?
- Explore tools and skills specific to Marketing automation challenges through relevant case studies and interactive theoretical activities.
- Develop the skills and know-how to use marketing automation to deliver results.
Module 5: Search Engine Marketing
Everyone knows that digital marketing is fast and one of the most efficient ways to boost businesses these days, but in most cases, people are unsure about the implementations.
Most of your competitors are on Google search results for the products and services you offer. You are losing to your competitors because their Google ads campaigns are more optimized than yours. That makes most new/old customers buy from the competitors.
This module is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website. Upon completion, you will know various ways to Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!
What you'll learn in this module?
- How to effectively advertise your products and services to the right audience?
- Tracking to determine campaign performance.
- Drive traffic to your website or Landing page consistently.
- How to create Google Ads campaigns & then optimize them for results?
- Retarget website visitors back to your website to sell more.
- How to get higher profit margins by targeting the right search terms?
Module 6: Social Media Marketing
We often see entrepreneurs struggle with getting traffic and exposure from social media. This module will help you understand why the common social media marketing strategy of posting on Facebook and Twitter is simply not enough. Moreover, you will learn how to create an amazing social media marketing strategy for your business by leveraging the full potential of social media and combining it with search, and other advanced concepts.
We hope it will be a crucial module for you, and we believe no matter what your previous marketing experience might be, there will be something new to learn with this one. We wish you the best of luck with whatever you are promoting!
What you'll learn in this module?
- Intermediate and advanced social media marketing strategies.
- Create an effective social media marketing strategy.
- Various ways to promote your business using social media marketing.
- Promote your business on Facebook, Twitter, Quora, YouTube.
- Combine SEO and social media for double the effect.
- Learn about the power of building your own large social media marketing channels.
- Learn about combining blogging and social media.
- Amplify your SEO efforts with social media sharing.
- How to increase social sharing of your product?
- How to brand yourself using social media?
Module 7: App Marketing
Go from a mobile app business idea to a launched mobile app by planning a complete app marketing strategy. Furthermore, you will learn how apps are monetized, app marketing in real-time, and the best ways to outsource development along with bringing your app idea to life.
Upon completion, you will know all the crucial steps required to bring your app idea to life while at the same time giving your app a high chance of success, and doing everything within a limited budget and to a high degree of quality.
What you'll learn in this module?
- Planning an app idea
- How to protect IP and when to do it?
- Various ways to promote apps.
- Monetizing apps effectively.
- Right steps for launching an app.
Module 8: Email Marketing
Are you struggling to get leads, clients, or subscribers to your email list? How would you like to have an email marketing system that generates leads, customers, and clients on demand?
I’m going to give you the exact system I developed for not only writing high converting email campaigns for clients… but also my system for finding, attracting, and closing clients who pay you for your email writing skills.
Instead of spending your hard-earned money on other courses that only give you basic overviews, this course walks you through the entire system step by step so you won’t need to purchase another email marketing course again.
No need to scour Facebook groups, join forums, or look elsewhere. Everything you need to know is here in this course that teaches you how to become an email marketing master.
In this masterclass, you’re going to learn how to get leads, clients, and grow an email list using the power of email marketing.
What you'll learn in this module?
- How to generate leads?
- How to get clients using cold email?
- How to grow email subscriber base?
- Writing effective email copies?
- How to get emails delivered?
- How to avoid email spam?
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